Rooted in the past, focused on the future
“Oliver Goldsmith was my great-grandfather. He was also one of the most influential designers and creators of modern day eyewear. He is the man who once dressed the eyes of iconic fashionistas such as Audrey Hepburn, Michael Caine, Grace Kelly and John Lennon”.
In 2005, after a 20-year hiatus, the OG brand along with a vintage archive of classic designs was re-introduced to the world, by great-granddaughter and family archive owner, Claire Goldsmith. With that emerged a deep-rooted passion to once again put the Goldsmith name onto some of the best quality, classic and timelessly designed eyewear in the world.
“Every day is now spent dedicated to ensuring that we fulfil the promise that the Goldsmith name stands for. Thank you for buying a pair of Goldsmith glasses and I hope you enjoy them for years to come.”
For four generations the Goldsmith family has been creating eyewear that has pushed the boundaries of expectation, self-expression and individuality.
“During my childhood I was surrounded by a sense of what my family were doing. I used to pore over the pictures of iconic celebrities and models wearing Goldsmith glasses. Michael Caine, Audrey Hepburn and Grace Kelly, were the poster boys and girls for style defining eyewear. I wanted to try to continue the Legacy of Goldsmith eyewear.”
Oliver Goldsmith is a heritage brand both notable and praiseworthy in the world of British fashion and eyewear. Known for its deep rooted and innovative 80 year history all documented in the pages of magazines such as Vogue, Harpers & Queen and Vanity Fair dating back as far as the early 1940s, Oliver Goldsmith and the family behind it, are true to everything that it is to be British and in the business of design. And so it was a natural progression that Claire Goldsmith, 4th generation, would take over the reins of this iconic brand and with its colourful history, and steer it forward through the 21st century. It’s been a natural progression for the new generation Goldsmith team, working with Oliver Goldsmith’s incredible archive of vintage frames, to launching new collections of both sun and optical designs under the fresh and contemporary CG brand.
“We cannot help but want to create! Simply developing and refining the classics lead to a desire to re-work them and that in turn lead us to totally new designs which clearly carry a contemporary aesthetic. We have to explore our curiosity using up-to-date technologies and experimenting with alternative materials. I feel that our journey of discovery with the CG brand has only just begun.”
CG designs are very much inspired by British history and heritage. The Goldsmiths have always been a London based family business and so the CG brand continues to take concepts from the past and carefully apply them today, in order to achieve an unmistakable British aesthetic. Looking back at fashion, automotive, architecture and industry along with the many British cult movements such as mods and rockers, provides a rich history which is used as the inspiration for the design process making for a stylistically dynamic collection.
While many things will move with the times, some things will never change. Goldsmith frames will always represent quality and authenticity. Goldsmith glasses will always be made by skilled craftsmen. Some of those craftsmen will be here in England having made frames their whole lives. Some will be Italy – the country that literally created eyewear with flair. Some of them will be in Japan where technology in manufacturing leads the way. Others will be in Germany where precision & excellence is standard.